Prince Edward Island EXAMINING GOLFER CHARACTERISTICS : A FRAMEWORK FOR UNDERSTANDING VISITORS TO
نویسندگان
چکیده
The purpose of this study is to determine whether there are differences among visitors to a destination based on their golfing frequency in the previous year. In this study, profiles of golfers to a destination, based on their golfing frequency, are created. By constructing a framework for understanding the golf traveller, golf and tourism industry representatives can better understand the contribution that golfers make to a destination based on factors such as satisfaction, value, trip length, expenditures, travel decisions, and motivations. Findings from this research may provide golf and tourism marketers information that will lead to market segmentation models, target market development, and relationship management strategies.
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